Set up your eBay Shop

Take your eBay business to the next level with access to marketing tools, discounted fees, and exclusive features to help build your brand.

Set your business apart with an eBay Shop

With an eBay Shop, you can create a brand for your business. It helps you stand out and build trust with your buyers. Bring all your listings together in a single, branded location, where you get discounted fees, more free listings per month, and access to exclusive tools to manage and promote your business.

Benefits of an eBay Shop

A personalised business on eBay

Showcase your catalog of items with a customised brand and build a loyal customer base by sending your buyers newsletters, coupons, and more.

More free listings & lower fees

Get more zero insertion fee listings with an eBay Shop and lower your upfront costs. You can also save on final value fees compared to non-Shop subscribers.

Access to a variety of marketing tools

Manage your Shop with easy access to Seller Hub where you can offer exclusive coupons to your buyers and gain sales insights with Product Research.

Choose the Shop subscription that fits your business

Once you’re registered as a seller on eBay and have a valid payment method on file, you can select the best Shop subscription* to get your business started or help your business grow on our marketplace. 

Basic

Suitable for a small business, selling online part-time and building up their brand.


£27.00/mo

Featured

Great for sellers with a selling presence in a Brick & Mortar who want to expand online.


£77.00 /mo

Anchor

Aimed toward high volume sellers with an extensive product catalog. 


£437.00 /mo

* Learn more about our subscriptions and Terms and conditions.

Customise your Shop

Build your Shop’s brand and get your business noticed by potential buyers with these tips.

 Name your Shop

Select a name that tells buyers exactly what you’re selling and helps search engines find your Shop.

Add your Shop logo and billboard

Give your Shop a more professional look with a logo and billboard image that represents your brand and Shop.

Add a description and video

Write a short description of your brand, company, what you sell, or even add a video. Learn how

Set up categories

Organise your listings and display your items with up to 300 Shop categories so buyers can view different sections of your inventory. 

Add featured listings

Showcase a set of products to feature on your Shop. You have up to 4 rows with 6 listings for a maximum of 24 items. 

Build your brand 

Brand consistency matters. That’s why we’ll automatically add your branding to your listings. 

Mobile devices with the visuals of a shopfront on eBay.

Did you know? When customers save you as their favourite Shop, they can subscribe to your newsletter - a fantastic way to announce sales, promos, new products, and build a loyal customer base.