Set up your eBay Shop
Take your eBay business to the next level with access to marketing tools, discounted fees, and exclusive features to help build your brand.
Set your business apart with an eBay Shop
With an eBay Shop, you can create a brand for your business. It helps you stand out and build trust with your buyers. Bring all your listings together in a single, branded location, where you get discounted fees, more free listings per month, and access to exclusive tools to manage and promote your business.

Benefits of an eBay Shop
A personalised business on eBay
Showcase your catalog of items with a customised brand and build a loyal customer base by sending your buyers newsletters, coupons, and more.
More free listings & lower fees
Get more zero insertion fee listings with an eBay Shop and lower your upfront costs. You can also save on final value fees compared to non-Shop subscribers.
Access to a variety of marketing tools
Manage your Shop with easy access to Seller Hub where you can offer exclusive coupons to your buyers and gain sales insights with Product Research.
Choose the Shop subscription that fits your business
Once you’re registered as a seller on eBay and have a valid payment method on file, you can select the best Shop subscription* to get your business started or help your business grow on our marketplace.

Basic
Suitable for a small business, selling online part-time and building up their brand.
£27.00/mo

Featured
Great for sellers with a selling presence in a Brick & Mortar who want to expand online.
£77.00 /mo

Anchor
Aimed toward high volume sellers with an extensive product catalog.
£437.00 /mo
* Learn more about our subscriptions and Terms and conditions.
Customise your Shop
Build your Shop’s brand and get your business noticed by potential buyers with these tips.
Name your Shop
Select a name that tells buyers exactly what you’re selling and helps search engines find your Shop.
Add your Shop logo and billboard
Give your Shop a more professional look with a logo and billboard image that represents your brand and Shop.
Add a description and video
Write a short description of your brand, company, what you sell, or even add a video. Learn how
Set up categories
Organise your listings and display your items with up to 300 Shop categories so buyers can view different sections of your inventory.
Add featured listings
Showcase a set of products to feature on your Shop. You have up to 4 rows with 6 listings for a maximum of 24 items.
Build your brand
Brand consistency matters. That’s why we’ll automatically add your branding to your listings.

Did you know? When customers save you as their favourite Shop, they can subscribe to your newsletter - a fantastic way to announce sales, promos, new products, and build a loyal customer base.