Seller Hub Discounts
Create special offers with Seller Hub Discounts to attract more buyers and help boost your sales.
Engage buyer interest with Seller Hub Discounts
Market your merchandise like a pro with Seller Hub Discounts. Discover the tools available under the Marketing tab in Seller Hub. The easy-to-use tools allow you to create special offers that may encourage buyers to shop more of your items, spend more on each order, and keep coming back to view your listings.
Benefits
Free for Shop subscribers, Seller Hub discounts give you the chance to build your brand, attract potential buyers, and encourage sales.
Easy-to-use tools
Highlight your items in search results to showcase more of your inventory and help increase clicks on your listings.
Drive larger orders
Group related items together to make it simple for buyers to discover more of your items and add more items before checkout.
Build buyer trust
Feature seasonal or in-demand items that can help drive brand loyalty and encourage repeat customers.
Give buyers a memorable shopping experience
Use Seller Hub Discounts to create an engaging buyer experience. Promote your offers across key on-site placements and make it easy for your buyers to discover and use relevant discounts. Throughout the buying journey, clear messaging shows buyers how to qualify for discounts and unlock additional savings.
Marketing tools at a glance
With a variety of discounts available on Seller Hub, you have the opportunity to convert browsers into buyers. Here are the discounts you can use.
Offer buyers postage discounts
Sold more than one item to the same buyer? Offer them a delivery discount with combined postage. Once you opt in, you can easily set up rules that automatically apply discounts when someone buys multiple items. It’s a win-win: your buyer saves at checkout, and you save time as you won't need to revise invoices later.
Best practices for sending discounts
Creating a discount is the beginning. To get the most out of your offers, make sure they’re relevant and appealing to your customers. Here are some key do’s and don’ts to help you run effective discounts and boost your sales.
Do’s
Don’ts
- Hand pick promotions. Group similar items together, or items that are complementary, like chairs with a table to make discounts relevant to buyers.
- Time your promotions. Run discounts during peak season, such as Spring for garden furniture, or retail moments like the festive season and Black Friday.
- Monitor and test. Use the Discounts dashboard and reports to see how well it’s working and adjust if needed.
- Know your costs. This will allow you to provide a worthwhile discount whilst maintaining a profit.
- Know your stock. Focus your discounts on items where you have plenty of inventory in stock.
- Don’t discount at random. Always consider your costs and your profit margin before setting up discounts so it works for your business.
- Don’t discount rare items. Unique or in-demand products often sell well without a discount. Save offers for where they matter most.
- Don’t put everything on sale. Avoid discounting your entire inventory at once, unless items are complementary. This can lower the overall impact of your promotions.
- Don’t discount low-stock bestsellers. Keep an eye on inventory levels – discounting popular items with limited stock could leave you with nothing to sell.
Continue to grow your business with eBay
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