Enhancements to the Seller Hub Marketing tab for Shop subscribers are here
We’re making marketing easier for Shop subscribers with the ability to create discounts and market your listings like a pro
What you need to know
Leveraging your eBay Shop's marketing tools has never been simpler. We've revamped the Seller Hub Marketing tab to offer Shop subscribers a more user-friendly interface, a more focused experience, and tailored guidance to help elevate your selling.
Make the most of your marketing toolkit
An eBay Shop subscription unlocks more than fee savings; it's a key to a powerful suite of marketing and promotional tools designed to help accelerate your sales. Last month, we announced a redesigned Marketing tab – a one-stop-shop that simplifies promotion management and empowers you to harness the full potential of your Shop's marketing tools.
We’ve continued to build on those updates with streamlined navigation, quick-view snapshots of your active promotions and marketing toolkit, and personalised recommendations – all aimed at giving you the insights and guidance to sell faster.
Find what you need faster with streamlined navigation
When you land on your redesigned Marketing tab, you’ll see a simplified, more focused navigation to guide you directly to what matters most for your business. From the left-hand navigation bar, you can directly access your promotions summary page, and find your buyer groups and social page.
Plus, all of your promotional tools are now consolidated under the new “Create promotion” button, which is prominently displayed on your summary page, providing a straightforward path to launch any promotion.
See all your promotions at a glance
Your summary page features a snapshot of all your active, scheduled, ended, and draft promotions. See where your promotions stand at a glance, and easily click in to manage any of them right from your snapshot.
Learn about your marketing toolkit
Wondering what marketing tools you have in your toolkit, and how they can help you sell faster? Here’s the rundown.
You have five unique promotional tools to catch buyers attention by offering different types of discounts.
- Multi-buy – Offer discounts for buying more than one of the same item
- Sale events – Lower prices for a limited time to help your inventory sell faster
- Coupons – Create coupon codes like “SUMMER15” to give buyers a discount they can apply at checkout
- Offers to buyers – Send exclusive discount offers to buyers interested in your items. You can now fully automate your offers.
- Order discounts – Encourage larger orders with discounts like “Buy 2 get 1 free”
Inform your decisions with tailored recommendations
Spend less time deciding on the right tool or tactic. We’ll let you know if you have listings that could benefit from certain actions, like sending offers to buyers, reducing handling times, and more.
You’ll see these same recommendations on your Active Listings tab, so that you can take action on them whilst checking on your listings. Read more about the recommendations you’ll start seeing.
Stay tuned for more
There’s more to come as your Marketing tab gets more intuitive and powerful. Keep an eye out for detailed performance stats so you can track how effective your campaigns are.
Plus, with the upcoming launch of the new Advertising tab, you’ll no longer see your advertising dashboard on the Marketing tab – all of those features and more will soon live under the Advertising tab.
In the coming weeks, you’ll also see your marketing “promotions” renamed to “discounts,” to more accurately reflect what they do. You’ll still have access to the same great discount tools – multi-buy, sale events, coupons, and order discounts – under a new, more intuitive name.
Start accelerating your marketing now
If you’re an eBay Shop subscriber, head over to your Seller Hub Marketing tab and start creating and managing your promotions. You’ll already see many of these new features, and spot more over the coming weeks and months.
If you don’t have an eBay Shop subscription, now’s the perfect time to open your eBay Shop. You'll have access to all of these marketing tools, plus more great features to help you grow your business, with a Shop subscription.
FAQs
How do I access the new Marketing tab?
From your Seller Hub on desktop, navigate to the Marketing tab and click on "Summary." You'll only see the updated Marketing tab if you have a Shop subscription.
What if I’m not a Shop subscriber?
You’ll need an eBay Shop subscription to take advantage of most of these marketing tools.
If you don’t have an eBay Shop subscription, you can still access a more limited version of the Marketing tab, where you can take advantage of social sharing.
What’s the difference between advertising and promotions?
Advertising refers to your Promoted Listings campaigns, which will soon live under the new Advertising tab. Your Seller Hub Promotions are a suite of marketing tools available under the Marketing tab and allow you to offer discounts to your buyers.
This can be slightly confusing so we’ll soon be renaming “Seller Hub promotions” to “discounts” to more accurately reflect what they do.
Why don’t I see “Markdown sale” in the left hand navigation anymore?
You can now access all of your promotional tools, including Markdown sale events, from the “Promotions” option in the left hand navigation. When you select “Promotions,” you can view and manage all of your offers. From there, simply select “sale event + markdown” in the “All offers” filter to see and manage your sale events as before.
Note that we’ll rename "Markdown sale" to "Sale event" in the coming weeks.