A reimagined advertising experience
Empower your advertising with more metrics and control
What you need to know
The advertising experience you’ve been waiting for is almost here. It’s been completely reimagined and redesigned to give you a powerful new experience that will help take your business to new heights. This includes a simplified portfolio and a brand new Advertising dashboard that can help amplify your campaign performance to accelerate your sales.
Promoting made simpler
Explore the ad types that work best for you through our streamlined portfolio, where we've unified them to simplify your journey. Here's the rundown.
We’re combining Promoted Listings Standard and Advanced under Promoted Listings. When promoting your listings, you’ll be able to choose from two different campaign strategies, depending on which fits the needs of your business:
- The priority campaign strategy (previously Promoted Listings Advanced) provides you with priority access to ad placements with advanced controls, and you’ll only pay for clicks on your ads.
- The general campaign strategy (previously Promoted Listings Standard) provides you with general access to ad placements with standard controls, and you’ll only pay when your item sells.
Get ready for a brand new Advertising dashboard
What else is new?
We’re introducing a redesigned and simplified Advertising dashboard. Get ready for access to real-time performance data across all of your campaigns, empowering you to make data-driven decisions with more enhanced metrics.
Advertising is getting its own spotlight
To give you a more intuitive and streamlined advertising experience, we've revamped the Seller Hub Marketing tab and are introducing a brand new Advertising tab. Your Advertising dashboard will now only ever be a click away in Seller Hub. From here, you’ll be able to see all of your campaigns in one centralised place so you can analyse your performance and take action.
- More metrics that matter so you can control and help improve the performance of your campaigns
- Ready-to-launch campaigns tailored to what buyers are shopping for, and built to help you reach them
- Personalised campaign recommendations and insights based on buyer trends and your inventory, so you can identify new advertising opportunities and target more effectively
- A simplified campaign creation process that offers an effortless setup and intelligent recommendations making it easier than ever to get started
Sound good? Here’s what’s next
These changes are just around the corner. Soon you’ll be able to dive into the new Advertising dashboard and take a “What’s new” tour to see all of the exciting new updates. We hope you love it.
FAQs
How does the new advertising experience differ from the previous one?
The new advertising experience is more intuitive and data-driven, offering real-time performance metrics, personalised recommendations based on current trends, and a streamlined process for creating and managing campaigns.
Will I need to recreate my existing campaigns?
No, your existing campaigns will remain intact. We recommend reviewing them in the updated dashboard to take advantage of the new features and recommendations that could help improve your campaigns' performance.
How do I find my Advertising dashboard?
Accessing your Advertising dashboard and campaigns is just a click away from anywhere in Seller Hub. Click on the new “Advertising” tab for a centralised view of all your advertising campaigns in one place, along with personalised recommendations to help take your campaigns to the next level.
How much does it cost to advertise on eBay?
With eBay Advertising, you’re in control of your advertising spend. Whether you’re looking to set a daily budget or pay a percentage of each sale, we provide tools that support every campaign budget and advertising goal.
What tools can I find on the Advertising tab? What tools can I find on the Marketing tab?
On the new Advertising tab, you can find the Advertising dashboard and campaign creation and management tools, designed to help you promote your listings or Shop to help reach more buyers and drive sales.
On the Marketing tab, you will continue to find marketing tools used to connect to buyers including volume pricing, coupons, sale events, automated offers, and more.