Buyer Protection is coming
More protection for your buyers.
What you need to know
You may have already heard the exciting news – buyers will soon benefit from a brand new protection every time they shop on eBay. This will come at no extra cost to business sellers or your buyers, and is part of our efforts to make eBay the best marketplace for our community. Starting from 4 Feb, Buyer Protection will be included on purchases on ebay.co.uk to give buyers more confidence and security when they shop.
How this helps your business
For business sellers, Buyer Protection will be included on your listings for free. This way, your buyers get the protection without the cost. With this, all buyers and sellers will get 24/7 customer support, where you can connect with a real person by phone whenever you need, or start a chat to get quick answers.
We’ve also still got you covered with secure transactions, thanks to payments that are encrypted end-to-end and handled by our trusted payment partners.
To help drive sales to your business, Coupons, Multi-buy, and other discount tools are now only available to business sellers. You can also look forward to more exclusive benefits in the future.
Changes for private sellers
We recently updated our fee structure, making it free for private sellers to sell on eBay (excl. Vehicles). As part of this, a Buyer Protection fee will be added to listings from UK-based private sellers so we can make investments into these protections. This fee will be included in the item price and be paid by the buyer.
To give buyers more protection and encourage timely shipment, private sellers will be paid once the item is delivered. Nothing will change for business sellers, and you’ll still receive your payouts as usual.
We’re also monitoring trading activities, and offering assistance to business sellers using a private account to transition to a business account, or restricting selling activity as necessary. This is to help ensure a fair and equitable marketplace for business sellers.
What’s next?
There’s nothing you need to do. Starting from 4 February, Buyer Protection will be included on your listings at no extra cost. We’re committed to providing you with the opportunities to help you succeed on eBay, and can’t wait to see what you achieve.
Buyer Protection excludes Vehicles, Classified Ads and Property.
FAQs
Who pays the Buyer Protection fee?
On listings from UK-based private sellers, the Buyer Protection fee is paid by the buyer to eBay. We recently changed our fee structure, so it's free for private sellers to sell, meaning there are no barriers for these sellers to list items. For business sellers, this fee is included as part of the transaction fees they pay with each item sold.
I'm a business seller. What does this mean for me?
As a business seller, Buyer Protection is added with no extra charge to you or your buyers. There's also nothing you need to do to access this protection. With Buyer Protection, all buyers and sellers will get 24/7 customer support so you can connect with a real person by phone whenever you need, or start a chat to get quick answers.
You’ll also still benefit from secure transactions, thanks to payments that are encrypted end-to-end and handled by our trusted payment partners.
How do I get paid?
For business sellers, nothing will change and you can expect to receive your payouts as usual.
What’s the difference between Buyer Protection and eBay Money Back Guarantee?
Buyer Protection is a new programme that applies to all purchases on eBay.co.uk, and includes 24/7 customer support. Additionally, when purchases are made from UK-based private sellers, funds are sent after an item is considered delivered. A mandatory Buyer Protection fee is also included in the item price.
eBay Money Back Guarantee provides an additional layer of protection on purchases. If an item doesn’t arrive, is faulty or damaged, or doesn’t match the listing description, a buyer can request a refund within 30 days of the delivery date. This service is free and applies to most items on our site.