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B2B Brand Management by Philip Kotler, Waldemar Pfoertsch (Paperback, 2010)
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ISBN-13: 9783642064708, 978-3642064708.
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About this product
Product Information
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.Product Identifiers
PublisherSpringer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-139783642064708
eBay Product ID (ePID)97703546
Product Key Features
Number of Pages357 Pages
Publication NameB2b Brand Management
LanguageEnglish
SubjectManagement, Marketing
Publication Year2010
TypeTextbook
AuthorPhilip Kotler, Waldemar Pfoertsch
FormatPaperback
Dimensions
Item Height235 mm
Item Weight575 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureGermany
Title_AuthorWaldemar Pfoertsch, Philip Kotler
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