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Product Information
The text provides the first full-scale analysis of the burgeoning joint venture phenomenon. In the last two decades, throughout the world, companies have turned to co-ordinating their efforts, resources and expertise to gain access to new technologies and new markets. For the first time, Partnerships for Profit provides the practical guidelines for designing and implementing successful alliances. Building on the experiences, from the late sixties to the present, of numerous American, Asian, and European firms, Lewis prescribes the steps to take and pitfalls to avoid in structuring and managing a strategic alliance, and he highlights the basic ingredients that - regardless of nationality, industry, or purpose - successful alliances require in order to succeed. The author, Jordan Lewis, is a nationally known expert and consultant on the marketing of technology and a former lecturer at the Wharton School.Product Identifiers
PublisherSimon & Schuster
ISBN-139780029190500
eBay Product ID (ePID)94585057
Product Key Features
Number of Pages336 Pages
Publication NamePartnerships for Profit: Structuring and Managing Strategic Alliances
LanguageEnglish
SubjectBusiness
Publication Year1990
TypeTextbook
Subject AreaOrganizational Sociology
AuthorJordan D. Lewis
FormatHardcover
Dimensions
Item Height240 mm
Item Weight1 g
Item Width160 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJordan D. Lewis
