Picture 1 of 1

The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep (Hardcover, 2010)

WeBuyBooks (2382356)

99.4% positive Feedback

Price:

£8.11

Free delivery in 2-3 days

Estimated between Thu, 1 May and Fri, 2 May

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Like New

Author : Pradeep, A. K. Width : 16.2 cm. Height : 2.7 cm. Length : 23.5 cm. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Item may but the dust cover may be missing.

About this product

Product Information

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to ? Brain-friendly product concepts, design, prototypes, and formulation ? Highly effective packaging, pricing, advertising, and in-store marketing ? Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.