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Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Hardcover, 2009)
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About this product
Product Information
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): An inspiring and powerful toolkit. -The Marketer Alina Wheeler provides a practical structure for the brand building process. -Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. -Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. -Communication ArtsProduct Identifiers
PublisherJohn Wiley & Sons AND Sons LTD
ISBN-139780470401422
eBay Product ID (ePID)91527936
Product Key Features
Number of Pages320 Pages
LanguageEnglish
Publication NameDesigning Brand Identity: an Essential Guide for the Whole Branding Team
Publication Year2009
SubjectMarketing
TypeTextbook
AuthorAlina Wheeler
FormatHardcover
Dimensions
Item Height285 mm
Item Weight1273 g
Item Width227 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorAlina Wheeler
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