Picture 1 of 2
Stock photo
Picture 1 of 2
Stock photo
The Copywriter's Handbook by Robert Bly (Paperback, 2006)
bestpriceworldwide (7247)
96.5% positive Feedback
Price:
£29.21
Free postage
Returns:
60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy. “I don’t know a single copywriter whose work would not be improved by reading this book.”.
- Buy it nowThe Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book. It reveals dozens of copywriting techniques that will help individuals or employees write ads, commercials and mailings that are clear, persuasive and guaranteed to get attention. Already a standard reference for the advertising trade, The Copywriter's Handbook has been revised to include all the essential information for mastering copywriting in the Internet era, including advice on Web and email based copywriting, multimedia presentations, Internet research and source documentation and an updated resource section. It reveals tips for clean, effective copy at every level, including: the eight magic headlines - and how to use them; 11 ways to make copy more readable; 15 ways to open a sales letter; the nine characteristics of successful print ads; and, 15 techniques to ensure email marketing messages get opened. Advice is given on specific application of techniques for common marketing situations and general tips for effective working habits are given to reinforce their effectiveness. For all aspects of an industry where everything could always be a little bit better, this book is the best!Product Identifiers
PublisherHenry Holt & Company INC International Concepts
ISBN-139780805078046
eBay Product ID (ePID)91490376
Product Key Features
Book TitleThe Copywriter's Handbook
AuthorRobert Bly
FormatPaperback
LanguageEnglish
Publication Year2006
Number of Pages416 Pages
Dimensions
Item Height209mm
Item Width139mm
Item Weight338g
Additional Product Features
Title_AuthorRobert Bly
Country/Region of ManufactureUnited States
All listings for this product
Ratings and reviews
Most relevant reviews
- 27 Aug, 2020
Copywriter's handbook.
I was wanting to know how to write powerful headlines. This book did the job as well as giving me a host of other copywriting tips.Verified purchase: YesCondition: New
