Product Information
This Way Up reveals the creative process behind 14 distinctive and original international packaging designs. From bottle labels to household goods packaging or fashion bags, packaging design comes within the remit of all graphic designers. This title focuses on contemporary packaging projects that have stood out from the crowd (essential in this highly competitive field), be they big- or small-budget projects, one-offs or elements from extensive ranges. Giving a complete overview of the evolution of each design, via interviews with all the creatives involved, and with a wealth of visual material, this title provides designers with a clear insight into how others succeed in the area of packaging. It should be a useful resource for both practising and new designers.Product Identifiers
PublisherRotovision
ISBN-139782880466480
eBay Product ID (ePID)91391487
Product Key Features
Book TitleThis End Up: Original Approaches to Packaging Design
AuthorMono Design
FormatHardcover
LanguageEnglish
Publication Year2003
Number of Pages160 Pages
Dimensions
Item Height300mm
Item Width240mm
Additional Product Features
Title_AuthorMono Design
Country/Region of ManufactureSwitzerland