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Principles of Marketing by Veronica Wong, John Saunders, Philip Kotler, Gary Armstrong (Paperback, 2008)
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About this product
Product Information
Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.Product Identifiers
PublisherPearson Education The Limited
ISBN-100273711563
ISBN-139780273711568
eBay Product ID (ePID)91365410
Product Key Features
Number of Pages1056 Pages
Publication NamePrinciples of Marketing
SubjectBusiness, Economy & Industry, Marketing
Publication Year2008
TypeTextbook
AuthorVeronica Wong, John Saunders, Philip Kotler, Gary Armstrong
Subject AreaSales & Marketing
FormatPaperback
Dimensions
Item Height272 mm
Item Weight2170 g
Item Width213 mm
Height272mm
Width213mm
Weight2166g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Spine40mm
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Most relevant reviews
- 13 Oct, 2021
On course reading list. So great to find at a sensible price.
Bought for Business foundation degree course.Verified purchase: YesCondition: Pre-owned
