Product Information
Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking. -Business Week He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.Product Identifiers
PublisherRandom House USA INC International Concepts, Bantam Interactive Technology Doubleday Dell Publishing Group INC International Concepts
ISBN-100553251473
ISBN-139780553251470
eBay Product ID (ePID)91302759
Product Key Features
Book TitleIacocca: an Autobiography
AuthorLee Iacocca, William Novak
FormatPaperback
LanguageEnglish
TopicManagement, Business, Economics & Industry
Publication Year1986
GenreBiographies & True Stories, Industrial Studies: General
Number of Pages384 Pages
Dimensions
Item Height175mm
Item Width106mm
Width108mm
Item Weight215g
Additional Product Features
Title_AuthorWilliam Novak, Lee Iacocca
Spine27mm
Country/Region of ManufactureUnited States