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Advertising: A Cultural Economy by Liz McFall (Hardcover, 2004)

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ISBN-13: 9780761942542, 978-0761942542. Advertising is often used to illustrate popular and academic debates about cultural and economic life., but by the interaction of institutional, organisational and technological forces.

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.