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The Agency: BUILD - GROW - REPEAT: How to build a remarkable agency business that wins and keeps clients by Luca Senatore (Paperback, 2019)

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If youre running (or starting) an agency, the odds are against you. Hes a regularly-invited speaker at Google, a top-five-ranked international marketing expert and a straight talker in this book he leaves no secret unshared.

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If you're running (or starting) an agency, the odds are against you. The market is saturated and it's hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In THE AGENCY: BUILD - GROW - REPEAT, you'll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff). You'll discover how to: - Create a powerful mission that motivates your staff and customers - Build powerful sales and pitching processes that win new business - Form a compelling proposition that sets you apart from your competitors - Find, train and motivate the best people for your agency - Market your agency online and offline with tested strategies and channels - Improve profitability - Set powerful objectives and build roadmaps that guide you and your team - Create bullet-proof agreements and onboarding procedure And much more. Author Luca Senatore, Director at multi-award-winning digital agency Genie Goals, (also BJJ and former Mixed Martial Arts athlete), went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting thousands of people in the process. He's a regularly-invited speaker at Google, a top-five-ranked international marketing expert and a straight talker - in this book he leaves no secret unshared. Luca's genuine and fearless drive for self-development, and for making a massive and positive impact on team members, clients, and community, is deeply inspiring. - Alberto Frasarin Country Head, Italy - Global Marketing Solutions B.U. - Google