The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto (Hardcover, 2008)

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By Barbara Minto. The Pyramid Principle: Logic in Writing and Thinking. 3RD EDITION. Printing - Black and White. CD or Access code is not available unless stated for book. Not for Sale in United States may be printed on the Front Cover of the book or at the Back of the book.

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How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognize their relative importance structure your reasoning into a coherent and transparent argument analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!

Product Identifiers

PublisherPearson Education The Limited
ISBN-139780273710516
eBay Product ID (ePID)90306177

Product Key Features

Number of Pages192 Pages
Publication NameThe Pyramid Principle: Logic in Writing and Thinking
LanguageEnglish
SubjectManagement, Business
Publication Year2008
TypeTextbook
AuthorBarbara Minto
SeriesFinancial Times Series
FormatHardcover

Dimensions

Item Height240 mm
Item Weight517 g
Item Width165 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorBarbara Minto

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  • Has stood the test of time (30 years) in helping me at work!

    This is a good book for anyone who struggles in putting order to their thoughts. I've used it to put structure to my thoughts just for myself as well as to help me write business proposals to describe a problem and propose solutions. It has stood the test of time for me over the last 30 years. Bought this copy for my son and he has also found it very useful.

    Verified purchase: YesCondition: New

  • Very good book

    Verified purchase: YesCondition: New