Product Information
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraisingProduct Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139780787960896
eBay Product ID (ePID)90255137
Product Key Features
Number of Pages384 Pages
Publication NameRelationship Fundraising: a Donor-Based Approach to the Business of Raising Money
LanguageEnglish
SubjectBusiness
Publication Year2002
TypeTextbook
Subject AreaSocial Services
AuthorKen Burnett
Dimensions
Item Height235 mm
Item Weight600 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorKen Burnett