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Yield Management: Strategies for the Service Industries by Ian Yeoman, Anthony Ingold (Paperback, 1997)
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ISBN : 030433894X. Condition : Good. Product Category : Books. List Price (MSRP) : 19.99. Dust Jacket : False. First Edition : False. Signed : False. Pages : 272.
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About this product
Product Information
This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. Discussions of how yield management can be applied to various service industries, including the airline industry (from where the concept originated), the hotel industry, visitor attractions and conference facilities are also included.Product Identifiers
PublisherCengage Learning Emea
ISBN-139780304338948
eBay Product ID (ePID)89753968
Product Key Features
Number of Pages272 Pages
Publication NameYield Management: Strategies for the Service Industries
LanguageEnglish
SubjectManagement, Business
Publication Year1997
TypeTextbook
AuthorIan Yeoman, Anthony Ingold
FormatPaperback
Dimensions
Item Height244 mm
Item Weight480 g
Item Width169 mm
Additional Product Features
EditorAnthony Ingold, Ian Yeoman
Country/Region of ManufactureUnited Kingdom
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