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The Art of Looking Sideways by Alan Fletcher (Hardcover, 2001)
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About this product
Product Information
THE ART OF LOOKING SIDEWAYS is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. THE ART OF LOOKING SIDEWAYS is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.Product Identifiers
PublisherPhaidon Press LTD
ISBN-139780714834498
eBay Product ID (ePID)89692062
Product Key Features
Book TitleThe Art of Looking Sideways
AuthorAlan Fletcher
FormatHardcover
LanguageEnglish
Publication Year2001
Number of Pages1064 Pages
Dimensions
Item Height250mm
Item Width220mm
Additional Product Features
Title_AuthorAlan Fletcher
Country/Region of ManufactureUnited Kingdom
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Ratings and reviews
Most relevant reviews
- 03 Oct, 2019
Great, inspirational book
Very thought-provoking, every page kicks your creative thought processes into action, causing you to re-evaluate the world around you, and giving you fresh perspectives on design projects you may be working on. Considered one of the must-have books for graphic designers. It's a timeless work of art, really. I found it priceless when I ran out of inspiration on my last graphic design project. Just opened a page randomly and was so thoroughly engrossed by the visual images and questions it generated in my brain, that I forgot about my project for a while, only to return to it with fresh inspiration.Verified purchase: YesCondition: Pre-owned
- 09 Feb, 2025
Imaginative book. Enjoyable to read....
Imaginative book. Enjoyable to read.Verified purchase: YesCondition: Pre-owned
- 31 Jan, 2018
Great
FascinatingVerified purchase: YesCondition: New
- 17 May, 2016
interesting
understated brillianceVerified purchase: YesCondition: Pre-owned
