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Media Performance: Mass Communication and the Public Interest by Denis McQuail (Paperback, 1992)
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ISBN-13: 9780803982956, 978-0803982956. Mass Communication and the Public Interest.
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About this product
Product Information
From the author of Mass Communication Theory , this book offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. It questions what public interest means in this context, which criteria are relevant for assessing media performance, how such values are established, and how they can be reconciled with the economic, industrial and audience market contexts. The book is intended for academics and students of media and communication studies, and for media professionals.Product Identifiers
PublisherSAGE Publications LTD
ISBN-139780803982956
eBay Product ID (ePID)89657333
Product Key Features
Book TitleMedia Performance: Mass Communication and the Public Interest
AuthorDenis Mcquail
FormatPaperback
LanguageEnglish
Publication Year1992
Number of Pages368 Pages
Dimensions
Item Height234mm
Item Width156mm
Item Weight550 g
Additional Product Features
Title_AuthorDenis Mcquail
Country/Region of ManufactureUnited Kingdom
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