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Relationship Marketing by David Ballantyne, Martin Christopher, Adrian Payne (Paperback, 1993)
The Cotswold Library (763364)
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Condition:
Condition: Very Good. Weight: 336 Gms. Edition: New edition. Pages: 204. Publish Date: 25/02/1993.
- Buy it nowRelationship Marketing: Bringing quality, customer service and marketing togethe
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About this product
Product Information
The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the quality gap between what customers expect and what they get.Product Identifiers
PublisherTaylor & Francis LTD
ISBN-139780750609784
eBay Product ID (ePID)89603667
Product Key Features
Number of Pages204 Pages
LanguageEnglish
Publication NameRelationship Marketing
Publication Year1993
SubjectManagement
TypeTextbook
AuthorDavid Ballantyne, Martin Christopher, Adrian Payne
SeriesProfessional Development S.
FormatPaperback
Dimensions
Item Height234 mm
Item Weight341 g
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDavid Ballantyne, Martin Christopher, Adrian Payne
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