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Marketing Communications Classics: An International Collection of Classic and Contemporary Papers by Maureen Fitzgerald, David Arnott (Paperback, 1999)
World of Books Ltd (10234916)
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Author:Fitzgerald, Maureen. Book Binding:Paperback / softback. Marketing Communications Classics: An International Collection of Classic and Contemporary Papers. Our Sustainable Work. In 2002, World of Books was founded on an ethos to do good, protect the planet, and support charities by enabling more goods to be reused.
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About this product
Product Information
Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.Product Identifiers
PublisherCengage Learning Emea
ISBN-139781861525079
eBay Product ID (ePID)89129702
Product Key Features
Number of Pages256 Pages
Publication NameMarketing Communications Classics: an International Collection of Classic and Contemporary Papers
LanguageEnglish
SubjectMarketing, Business
Publication Year1999
TypeTextbook
AuthorMaureen Fitzgerald, David Arnott
FormatPaperback
Dimensions
Item Height246 mm
Item Weight908 g
Item Width188 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDavid Arnott, Maureen Fitzgerald
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