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B2B Brand Management by Waldemar Pfoertsch, Philip Kotler (Hardcover, 2006)

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Product Information

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Product Identifiers

PublisherSpringer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-139783540253600
eBay Product ID (ePID)89028995

Product Key Features

Number of Pages357 Pages
Publication NameB2b Brand Management
LanguageEnglish
SubjectManagement, Marketing
Publication Year2006
TypeTextbook
AuthorWaldemar Pfoertsch, Philip Kotler
FormatHardcover

Dimensions

Item Height235 mm
Item Weight1550 g
Item Width155 mm

Additional Product Features

Country/Region of ManufactureGermany
Title_AuthorWaldemar Pfoertsch, Philip Kotler

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item 12 Waldemar Pfoertsch - B2B Brand Management - New Hardback - 67 - T555z
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item 14 B2B Brand Management: The Success Dimensions of Busines - HardBack NEW Kotler, P
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