Product Information
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273713159
eBay Product ID (ePID)88980524
Product Key Features
SubjectManagement
Publication Year2008
Number of Pages616 Pages
Publication NameInnovation Management and New Product Development
TypeTextbook
AuthorPaul Trott
Dimensions
Item Height244 mm
Item Weight1170 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom