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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim, Renee A. Mauborgne (Hardcover, 2005)
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Product Description : Written by the business worlds new gurus Blue Ocean Strategy continues to challenge everything you thought you knew about competing in todays crowded market place Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries authors W Chan Kim and Renee Mauborgne argue that lasting success comes from creating blue oceans untapped new market spaces ripe from growth And the business world has caught on companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans With over one million copies sold world wide Blue Ocean Strategy is quickly reaching must read status among smart business readers Have you caught the wave
- Buy it nowBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
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Product Information
In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans'—untapped new market spaces ripe for growth. International bestseller Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.Product Identifiers
PublisherHarvard Business Review Press
ISBN-139781591396192
eBay Product ID (ePID)88555753
Product Key Features
Number of Pages256 Pages
Publication NameBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
LanguageEnglish
SubjectBusiness
Publication Year2005
TypeTextbook
AuthorW. Chan Kim, Renee A. Mauborgne
FormatHardcover
Dimensions
Item Height242 mm
Item Weight562 g
Item Width163 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRenee A. Mauborgne, W. Chan Kim
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Most relevant reviews
- 29 Sep, 2021
Think differently
Blue Ocean is all about identifying new markets using your existing skills but applying them in a different way and makes competition irrelevant. Sound easy but you need to think differently and unlearning what you have learnt isn't easy.Verified purchase: YesCondition: Pre-owned
- 12 Jun, 2018
Great product
If you want to learn true business values, read this.Verified purchase: YesCondition: Pre-owned
- 03 Sep, 2019
Ok
I had lost my copy this was a replacementVerified purchase: YesCondition: Pre-owned
- 20 Oct, 2023
Concise and good ideas.
Very good ideas and different marketing perspective to the norm.Verified purchase: YesCondition: Pre-owned
