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Influence: The Psychology of Persuasion by Robert B. Cialdini (Paperback, 2007)
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The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders.
- Buy it nowInfluence: The Psychology of Persuasion by Robert B Cialdini, BRANDNEW PAPERBACK
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About this product
Product Information
The widely adopted, now classic book on influence and persuasion-a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader-and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say yes to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-as well as by a three-year field study on what moves people to change behavior-Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.Product Identifiers
PublisherHarperCollins
ISBN-139780061241895
eBay Product ID (ePID)88331555
Product Key Features
Book TitleInfluence: the Psychology of Persuasion
Era2000s
AuthorRobert B. Cialdini
FormatPaperback
LanguageEnglish
TopicPsychology
Publication Year2007
TypeTextbook
Number of Pages336 Pages
Dimensions
Item Height203mm
Item Width135mm
Item Weight278g
Additional Product Features
Title_AuthorRobert B Cialdini, Phd
Series TitleCollins Business Essentials
Country/Region of ManufactureUnited States
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Ratings and reviews
Most relevant reviews
- 21 May, 2024
fantastic book ! thank you very much!
fantastic book ! thank you very much!Verified purchase: YesCondition: Pre-owned
- 22 Apr, 2021
Nice book
It's a really great book to guide you in the social world in terms of relationships on the professional groundsVerified purchase: YesCondition: Pre-owned
- 21 Nov, 2017
Great book
A must read book for those who wish to influence othersVerified purchase: YesCondition: New
- 23 Oct, 2019
It will cause havoc in the wrong hands
I will persuade you to do anything I want, it's that good.Verified purchase: YesCondition: New
- 05 Mar, 2024
Great book
GreatVerified purchase: YesCondition: Pre-owned
- 01 Jul, 2020
All good
Good itemVerified purchase: YesCondition: Pre-owned
- 16 May, 2023
Great!
I've read a book, it's an amazing source of information.Verified purchase: YesCondition: Pre-owned
- 16 Jan, 2019
Eye opening
Good readVerified purchase: YesCondition: New
- 09 Dec, 2024
Unfortunately a very old tattered lookin...
Unfortunately a very old tattered looking book with the cover creased.Verified purchase: YesCondition: Pre-owned
- 24 Feb, 2021
High quality and clear
Good product and good qualityVerified purchase: YesCondition: Pre-owned
