Product Information
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Product Identifiers
PublisherRAND
ISBN-139780833031105
eBay Product ID (ePID)88295802
Product Key Features
Number of Pages112 Pages
Publication NameConducting Research Surveys Via E-Mail and the Web
LanguageEnglish
SubjectComputer Science, Classical Studies, Marketing, Business
Publication Year2002
TypeTextbook
AuthorMarc N. Elliott, Ronald D. Fricker, Matthias Schonlau, Ronald D. Fricker Jr
FormatPaperback
Dimensions
Item Height228 mm
Item Weight245 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRonald D. Fricker Jr, Ronald D. Fricker, Marc N. Elliott, Matthias Schonlau