Conducting Research Surveys Via E-mail and the Web by Marc N. Elliott, Ronald D. Fricker, Matthias Schonlau, Ronald D. Fricker Jr (Paperback, 2002)

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Product Information

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Product Identifiers

PublisherRAND
ISBN-139780833031105
eBay Product ID (ePID)88295802

Product Key Features

Number of Pages112 Pages
Publication NameConducting Research Surveys Via E-Mail and the Web
LanguageEnglish
SubjectComputer Science, Classical Studies, Marketing, Business
Publication Year2002
TypeTextbook
AuthorMarc N. Elliott, Ronald D. Fricker, Matthias Schonlau, Ronald D. Fricker Jr
FormatPaperback

Dimensions

Item Height228 mm
Item Weight245 g
Item Width172 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorRonald D. Fricker Jr, Ronald D. Fricker, Marc N. Elliott, Matthias Schonlau

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