Picture 1 of 2

Stock photo

The Burger King: Jim McLamore and t..., Mclamore, James - Picture 1 of 2

The Burger King: Jim McLamore and t..., Mclamore, James - Picture 2 of 2

The Burger King: Jim McLamore and the Building of an Empire by James Mclamore (Hardcover, 1997)

World of Books Ltd (10218093)

98.4% positive Feedback

Price:

£10.99

Free delivery in 2-3 days

Estimated between Thu, 1 May and Fri, 2 May

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

Very Good

The Burger King: Jim McLamore and the Building of an Empire. A new book will be sold once but their stories can be enjoyed by more than one owner. After all, a story doesn't change because it's been read before!

About this product

Product Information

In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.