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Tourism Marketing by Les Lumsdon (Paperback, 1997)
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About this product
Product Information
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.Product Identifiers
PublisherCengage Learning Emea
ISBN-139781861520456
eBay Product ID (ePID)87323239
Product Key Features
SubjectMarketing, Business
Publication Year1997
Number of Pages260 Pages
Publication NameTourism Marketing
LanguageEnglish
TypeTextbook
AuthorLes Lumsdon
SeriesTourism and Hospitality Management Series
FormatPaperback
Dimensions
Item Height250 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorLes Lumsdon
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