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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman (Paperback, 2007)

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ISBN-13: 9780470051245, 978-0470051245. Format: Paperback.

About this product

Product Information

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Product Identifiers

PublisherJohn Wiley & Sons INC International Concepts

ISBN-139780470051245

eBay Product ID (ePID)86650321

Product Key Features

Number of Pages368 Pages

Publication NameThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

LanguageEnglish

SubjectAdvertising

Publication Year2007

TypeTextbook

AuthorJoseph Sugarman

FormatPaperback