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Decoding Strategy by Patrick McNutt (Paperback, 2018)

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OVERVIEW Humans are curious by nature. We like to observe people in action and we not only like to play games, but also to win. With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms. The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess. This pattern is termed a critical time line. Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game. These patterns are an integral part of decoding strategy and winning! TARGET AUDIENCE -MBA students -Business leaders, managers, professionals and executives