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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Tim Vandehey and Peter Montoya (2008, Trade Paperback)

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Product Information

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. "Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-100071597506
ISBN-139780071597500
eBay Product ID (ePID)66086412

Product Key Features

Number of Pages288 Pages
Publication NameBrand Called You: Make Your Business Stand Out in a Crowded Marketplace
LanguageEnglish
SubjectTraining, Consumer Guides, Personal Success
Publication Year2008
TypeNot Available
AuthorTim Vandehey, Peter Montoya
Subject AreaBusiness & Economics, Référence
FormatTrade Paperback

Dimensions

Item Height1 in
Item Weight16 Oz
Item Length9 in
Item Width6 in

Additional Product Features

LCCN2008-017053
Dewey Edition22
IllustratedYes
Dewey Decimal650.1
Intended AudienceTrade
Lc Classification NumberHf5386.M746 2008
Table of ContentPart 1: DNA of a Personal Brand Part 2: The Brand with Three Brains Part 3: Anatomy of a Personal Brand Part 4: It's Alive!

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