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Tourism and Hospitality Marketing : A Global Perspective by Simon Hudson (2008, Trade Paperback)
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About this product
Product Identifiers
PublisherSAGE Publications, The Limited
ISBN-101412946875
ISBN-139781412946872
eBay Product ID (ePID)65629244
Product Key Features
Number of Pages488 Pages
LanguageEnglish
Publication NameTourism and Hospitality Marketing : a Global Perspective
Publication Year2008
SubjectIndustries / Hospitality, Travel & Tourism, Management
TypeTextbook
Subject AreaBusiness & Economics
AuthorSimon Hudson
FormatTrade Paperback
Dimensions
Item Weight30 Oz
Item Length9.1 in
Item Width7.3 in
Additional Product Features
Intended AudienceCollege Audience
Dewey Edition22
IllustratedYes
Dewey Decimal338.47910688
Table Of ContentThe Global Tourism Marketing Environment Consumer Behaviour Developing a Marketing PlanMarketing Research The Tourism and Hospitality Product Pricing Distribution Marketing Communications The Role of Advertising and Sales Promotions Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth Internet MarketingProviding Service Quality through Internal Marketing Destination Marketing Contemporary Issues in Tourism and Hospitality Marketing
SynopsisThis textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources., With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
LC Classification NumberG155.A1
