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Copywriter's Handbook, The (4th Edition): A Step-By-Step Guide to Writing Copy that Sells by Robert Bly (Paperback, 2020)
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About this product
Product Information
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.Product Identifiers
PublisherST Martin's Press
ISBN-139781250238016
eBay Product ID (ePID)6046650773
Product Key Features
Publication Year2020
SubjectEngineering & Technology, Advertising, Marketing, Business
Number of Pages496 Pages
LanguageEnglish
Publication NameCopywriter's Handbook, the (4th Edition) : a Step-By-Step Guide to Writing Copy That Sells
TypeTextbook
AuthorRobert Bly
FormatPaperback
Dimensions
Item Height210 mm
Item Width139 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRobert Bly
TopicOpinion of the People
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Most relevant reviews
- 04 Feb, 2021
A beginner Copywriter must-have
Really love the book. Clearly laid out.Verified purchase: YesCondition: New
