About this product

Product Identifiers

PublisherUniversity of Nevada Press

ISBN-100874175437

ISBN-139780874175431

eBay Product ID (ePID)5998482

Product Key Features

Book TitleSalud! : the Rise of Santa Barbara's Wine Industry

Number of Pages272 Pages

LanguageEnglish

TopicBeverages / Alcoholic / Wine, United States / State & Local / West (Ak, CA, Co, Hi, Id, Mt, Nv, Ut, WY)

Publication Year2004

IllustratorYes

GenreCooking, History

AuthorVictor W. Geraci

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight23.5 Oz

Item Length9.3 in

Item Width6.2 in

Additional Product Features

Intended AudienceTrade

LCCN2003-022026

Reviews"People who are interested in Santa Barbara county history, wine connoisseurs, and owners of wineries would find this book useful and interesting. Public historians and other scholars will find the chapters on California and Santa Barbara County, as well as the bibliography, quite useful." -- Lawrence J. Jelinke , The Public Historian , Fall 2004, "Geraci presents a fresh look at the California wine revolution from the viewpoint of hinterland wine producers and offers a challenging global perspective that will serve to continue debate and discussion about wine, food, and agriculture. Salud! charts the trajectory of Santa Barbara wine producers in a globalizing economy." -- Greig Tor Guthey , Southern California Quarterly , Spring 2005 , "Geraci presents a fresh look at the California wine revolution from the viewpoint of hinterland wine producers and offers a challenging global perspective that will serve to continue debate and discussion about wine, food, and agriculture. Salud! charts the trajectory of Santa Barbara wine producers in a globalizing economy." -- Greig Tor Guthey , Southern California Quarterly , Spring 2005

Dewey Edition22

Dewey Decimal663/.2/0979491

SynopsisA highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness, In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing high-quality wine grapes. Thus was launched a revival of the area's two-centuries-old wine industry that by 1995 made Santa Barbara County an internationally prominent wine region. Salud traces the evolution of Santa Barbara viticulture in the larger context of California's history and economy, offering insight into one of the state's most important industries. California has produced wine since Spanish missionaries first planted grapes to make sacramental wines, but it was not until the late twentieth century that changing consumer tastes and a flourishing national economy created the conditions that led to the state's wine boom. Historian Victor W. Geraci uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture from its obscure colonial beginnings to its current international acclaim. As elsewhere in the state, Santa Barbara County vintners faced the multiple challenges of selecting grape varieties appropriate to their unique conditions, protecting their crops from disease and insects, developing local wineries, and of marketing their products in a highly competitive national and international market. Geraci gives careful attention to all the details of this production: agriculture, science, and technology; capitalization and investment; land-use issues; politics; the specter posed by the behemoth Napa and multinational wine corporations; and the social and personal consequences of creating and supporting an industry vulnerable to so many natural and economic crises. His extensive research includes interviews with many industry professionals. California is today one of the world's major wine producers, and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. Salud offers a highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness that for better, and sometimes for worse, has shaped the regions it dominates., In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing high-quality wine grapes. Thus was launched a revival of the area's two-centuries-old wine industry that by 1995 made Santa Barbara County an internationally prominent wine region. Salud! traces the evolution of Santa Barbara viticulture in the larger context of California's history and economy, offering insight into one of the state's most important industries. California has produced wine since Spanish missionaries first planted grapes to make sacramental wines, but it was not until the late twentieth century that changing consumer tastes and a flourishing national economy created the conditions that led to the state's wine boom. Historian Victor W. Geraci uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture from its obscure colonial beginnings to its current international acclaim. As elsewhere in the state, Santa Barbara County vintners faced the multiple challenges of selecting grape varieties appropriate to their unique conditions, protecting their crops from disease and insects, developing local wineries, and of marketing their products in a highly competitive national and international market. Geraci gives careful attention to all the details of this production: agriculture, science, and technology; capitalization and investment; land-use issues; politics; the specter posed by the behemoth Napa and multinational wine corporations; and the social and personal consequences of creating and supporting an industry vulnerable to so many natural and economic crises. His extensive research includes interviews with many industry professionals. California is today one of the world's major wine producers, and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. Salud! offers a highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness that for better, and sometimes for worse, has shaped the regions it dominates.

LC Classification NumberTP557.G47 2004