Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson (Hardcover, 2020)

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DotCom Secrets Is the FRAMEWORK. DotCom Secrets is not just another how-to book on internet marketing. This book is NOT about getting more traffic to your website - yet the secrets I'm going to share will help you to get exponentially MORE traffic than ever before. This book is NOT about increasing your conversions - yet these secrets will increase your conversions MORE than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a funnel problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you or repelling them. Over the past decade we have run tens of thousands of split tests to figure out which funnels work for almost every situation you can dream of. If your goal is to generate leads, we have funnel frameworks and scripts for that. If you want to sell a product or a service, there are frameworks and scripts for that as well. The sales funnel frameworks that you will find inside these pages have now helped literally tens of thousands of companies around the world to grow faster than ever before. This book will give you access to all the processes, funnels, frameworks, and scripts that we use to scale our companies online so you can fix your funnel and turn it into the most profitable member of your team!