Internet Memes and Society: Social, Cultural, and Political Contexts by Anastasia Denisova (Hardcover, 2019)

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This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.

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This book provides a solid, encompassing definition of Internet memes, exploring both the common features of memes around the globe and their particular regional traits. It identifies and explains the roles that these viral texts play in Internet communication: cultural, social and political implications; significance for self-representation and identity formation; promotion of alternative opinion or trending interpretation; and subversive and resistant power in relation to professional media, propaganda, and traditional and digital political campaigning. It also offers unique comparative case studies of Internet memes in Russia and the United States.

Product Identifiers

PublisherTaylor & Francis LTD
ISBN-139781138602786
eBay Product ID (ePID)4046523955

Product Key Features

Number of Pages204 Pages
LanguageEnglish
Publication NameInternet Memes and Society: Social, Cultural, and Political Contexts
Publication Year2019
SubjectAdvertising
TypeTextbook
AuthorAnastasia Denisova
SeriesRoutledge Advances in Internationalizing Media Studies
FormatHardcover

Dimensions

Item Height229 mm
Item Weight454 g
Item Width152 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorAnastasia Denisova

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