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Product Placement in Hollywood Films : A History by Kerry Segrave (2004, Trade Paperback)

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About this product

Product Identifiers

PublisherMcfarland & Company, Incorporated Publishers

ISBN-100786419040

ISBN-139780786419043

eBay Product ID (ePID)30476336

Product Key Features

Number of Pages250 Pages

LanguageEnglish

Publication NameProduct Placement in Hollywood Films : a History

Publication Year2004

SubjectFilm / General, General, Advertising & Promotion

TypeTextbook

Subject AreaPerforming Arts, Business & Economics, History

AuthorKerry Segrave

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight12.5 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2004-008626

Dewey Edition22

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal659.1

Table Of ContentTable of Contents Preface 1. Motion Pictures as Business Boosters: The Silent Era to 1926 2 . The Talkies Arrive, Commercially Speaking: 1927-1932 3. War on Free Shows, Stars Sell Cars, Business Finds Its Voice: 1933-1944 4. Everything Follows the Film: 1945-1949 5. Television Ads Condition Filmgoers to Accept Commericals: The 1950s 6. Ad Trailers Make a Big Push: 1960-1981 7. Ad Trailers in the Modern Era: 1982-2003 8. Hollywood the Ad--Product Placement in the Modern Era: 1982-2003 9. Conclusion Notes Bibliography Index

SynopsisThis is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement""., This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

LC Classification NumberHF6146.P78S44 2004