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Logo Design for Beginners by Wang Chen, Li Aihong (Hardcover, 2020)

Postscript Books (32977)

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New

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About this product

Product Information

A logo is the most important and basic visual element for a company or a brand. It is a unique identity, tailored to each company helping to distinguish them from their competitors. How to go about designing a suitable logo for clients can be daunting for designers. This publication is a useful handbook specially for designers that analyses the fundamental elements of logo design, and provides step-by-step guidance covering key areas including graphics, fonts, colours and typography. This book includes hundreds of logos, including Chinese and English, line-oriented or geometry-oriented, and is a source of inspiration for designers looking for ideas on how to create the perfect logo. SELLING POINTS: With detailed and easy-to-understand basic design principles, this book is a valuable source of inspiration and guidance for designers Includes hundreds of logo designs in various styles 650 colour, 150 b/w images