GenreDesign, Technology & Engineering, Business & Economics
AuthorRachael Taylor
Book SeriesThe Story Behind the Style Ser.
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight13.3 Oz
Item Length7 in
Item Width5 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Dewey Decimal681.114
SynopsisVisual history of the iconic watch brand. Rolex: The Story Behind the Style is a stunning, pocket-sized visual history of the world's most famous watch brand. Discover the story of Rolex, from its beginnings in 1905 to its current position as the most famous watch brand in the world. Packed with photographs and information covering the company's entire history, you'll discover the ground-breaking designs and technology that made Rolex such a significant player in the business and the timeless designs favoured by everyone from world leaders to movie stars. You'll also learn about the range of professional watches designed for climbing, diving and other hardcore activities and how the crown became the Rolex emblem. Find out about the major moments in history that were graced by the presence of a Rolex watch, and all the places it's travelled to across the globe, from the depths of the Mariana Trench to the summit of Everest. With an exploration of everything from the brand's iconic movie appearances and Rolex's philanthropic efforts to its status as a collectible investment piece renowned for holding its value, Rolex: The Story Behind the Style is the perfect gift for watch lovers everywhere. Also available in this series: Tiffany and Co, Cartier and Vivienne Westwood., This is the fascinating story of how one man's vision led to the creation of the world's most famous watch brand. Discover how Hans Wilsdorf took Rolex from a small operation in London to the epicentre of the Swiss watchmaking industry. With a focus on Rolex's ground-breaking designs and horological innovations, you will learn how Rolex was present during the breaking of speed records, made appearances in big Hollywood movies and accompanied adventurers on trips to the top of Mount Everest and the depths of the Mariana Trench., Discover the story of Rolex, from its beginnings in 1905 to its current position as the most famous watch brand in the world. Packed with photographs and information covering the company's entire history, you'll discover the ground-breaking designs and technology that made Rolex such a significant player in the business, the timeless designs favored by everyone from world leaders to movie stars, the range of professional watches designed for climbing, diving and other hardcore activities and how the crown became the Rolex emblem. Find out about the major moments in history that were graced by the presence of a Rolex watch, and all the places it's traveled to across the globe, from the depths of the Mariana Trench to the summit of Everest. With an exploration of everything from the brand's iconic movie appearances and Rolex's philanthropic efforts to its status as a collectible investment piece renowned for holding its value, Rolex: The Story Behind the Style is the perfect gift for watch lovers everywhere.