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Creative Curve : How to Develop the Right Idea, at the Right Time by Allen Gannett (2018, Hardcover)
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About this product
Product Identifiers
PublisherCrown Publishing Group, T.H.E.
ISBN-101524761710
ISBN-139781524761714
eBay Product ID (ePID)242977160
Product Key Features
Book TitleCreative Curve : How to Develop the Right Idea, at the Right Time
Number of Pages288 Pages
LanguageEnglish
TopicPersonal Success, Creative Ability, Development / Business Development
Publication Year2018
IllustratorYes
GenrePsychology, Business & Economics
AuthorAllen Gannett
FormatHardcover
Dimensions
Item Height1 in
Item Weight17.5 Oz
Item Length9.5 in
Item Width6.4 in
Additional Product Features
Intended AudienceTrade
LCCN2017-046639
TitleLeadingThe
Reviews"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." -Seth Godin, author of Footprints on the Moon
Dewey Edition23
Dewey Decimal650.1
SynopsisBig data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen , to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
LC Classification NumberHD53.G365 2018
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