Great price, amount, texture/consistency and vibrant pigmented colors. Easy to apply, not messy or smelly. Have tried 4 colors indigo blue, violet gem, teal and one of the pinks! Love them!
I didn't realize you had to put a cap on to heat it up. Thought it was just hair dye. Didn't like it, or the color, but if you have to have purple hair I guess you can use it.
Is good! Not messy at all because of the pump disposer and it last about two weeks on, depending on how often you clean your hair, after that it starts getting pink which is not bad.