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Product Information
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cant accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop selling, and start answering. Be seen as an authority, t just ather advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.Product Identifiers
PublisherJohn Wiley & Sons Inc
ISBN-101119312973
ISBN-139781119312970
eBay Product ID (ePID)232118799
Product Key Features
SubjectSales & Marketing
LanguageEnglish
TypeTextbook
AuthorMarcus Sheridan
FormatHardback
Dimensions
Height235mm
Width165mm
Additional Product Features
Date of Publication06/01/2017
Place of PublicationNew York
Spine22mm
Foreword byKrista Kotrla
GenreSales & Marketing
Country of PublicationUnited States
Author BiographyMARCUS SHERIDAN is Founder and President of The Sales Lion, a coaching and consultancy firm synonymous with inbound and content marketing excellence. The Sales Lion is also a Platinum HubSpot Partner. Marcus is an award-winning speaker and named a web marketing guru by The New York Times.
