About this product

Product Identifiers

PublisherGoose Lane Editions

ISBN-10086492660X

ISBN-139780864926609

eBay Product ID (ePID)2309611520

Product Key Features

Book TitleTales from under the Rim : the Marketing of Tim Hortons

Number of Pages218 Pages

LanguageEnglish

Publication Year2011

TopicCultural Heritage, Industries / Hospitality, Travel & Tourism, Advertising & Promotion, Business, Corporate & Business History

IllustratorYes

GenreBiography & Autobiography, Business & Economics

AuthorRon Buist

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight12 Oz

Item Length9.1 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

ReviewsBuist's Tales from Under the Rim: The Marketing of Tim Hortons really does reveal the truth behind Tim Hortons success. That is, there is no mystery., Geddes' accessible poetic style brings to life a rich array of characters inspired by a blend of history, culture, myth, and imagination. . . . his two most recent collections offer the reader a point of entry into the inner workings of old China by bringing to life a thronging diversity of voices tinged with both creativity and lore. . . . Swimming Ginger reanimates one of China's most iconic artifacts and infuses it with irreverence, gently poking fun at the fantasies of ancient Chinese culture the we might otherwise be wont to adopt. In answer to such fantasies, Geddes creates an earthy, vibrant, and altogether more pragmatic account of lives lived in twelfth-century China., The 'mother' of invention... A name that is on the lips of most Canadians -- though they don't even know it. Along with other brilliant Canadians who've enriched our lives with light bulbs and TV, we raise a cup to you., A readable and colourful account of the marketing successes that kept Tim Hortons in the forefront of the public mind...an interesting and accessible text for students of marketing., The 'mother' of invention... A name that is on the lips of most Canadians?- though they don't even know it. Along with other brilliant Canadians who've enriched our lives with light bulbs and TV, we raise a cup to you., "Buist's Tales from Under the Rim: The Marketing of Tim Hortons really does reveal the truth behind Tim Hortons success. That is, there is no mystery." -?The Halifax Chronicle Herald, "A readable and colourful account of the marketing successes that kept Tim Hortons in the forefront of the public mind...an interesting and accessible text for students of marketing." -? British Journal of Canadian Studies, "The perfect business gift... Like its subject, it is comfortable, friendly, and a predominantly pleasant experience?Christmas morning or any other time." ?Financial Post, "The perfect business gift ... Like its subject, it is comfortable, friendly, and a predominantly pleasant experience?-?Christmas morning or any other time." -? Financial Post, "The book's subtitle is bang on. Tim Hortons is many things to this country, but it's above all else a triumph of marketing.... Buist's version of the rise of Tims holds a lot of common sense lessons that Canadian marketers of all stripes and sizes would do well to commit to memory." -?Marketing Magazine, "The 'mother' of invention... A name that is on the lips of most Canadians?- though they don't even know it. Along with other brilliant Canadians who've enriched our lives with light bulbs and TV, we raise a cup to you." -? The Toronto Sun, "The 'mother' of invention... A name that is on the lips of most Canadians?- though they don't even know it. Along with other brilliant Canadians who've enriched our lives with light bulbs and TV, we raise a cup to you." -?The Toronto Sun, "The book's subtitle is bang on. Tim Hortons is many things to this country, but it's above all else a triumph of marketing.... Buist's version of the rise of Tims holds a lot of common sense lessons that Canadian marketers of all stripes and sizes would do well to commit to memory." ?Marketing Magazine, The book's subtitle is bang on. Tim Hortons is many things to this country, but it's above all else a triumph of marketing .... Buist's version of the rise of Tims holds a lot of common sense lessons that Canadian marketers of all stripes and sizes would do well to commit to memory., "The perfect business gift... Like its subject, it is comfortable, friendly, and a predominantly pleasant experience?-?Christmas morning or any other time." -?Financial Post, The perfect business gift ... Like its subject, it is comfortable, friendly, and a predominantly pleasant experience?-?Christmas morning or any other time., The perfect business gift ... Like its subject, it is comfortable, friendly, and a predominantly pleasant experience -- Christmas morning or any other time., "The ?mother' of invention... A name that is on the lips of most Canadians?- though they don't even know it. Along with other brilliant Canadians who've enriched our lives with light bulbs and TV, we raise a cup to you." ?The Toronto Sun, The book's subtitle is bang on. Tim Hortons is many things to this country, but it's above all else a triumph of marketing.... Buist's version of the rise of Tims holds a lot of common sense lessons that Canadian marketers of all stripes and sizes would do well to commit to memory., "The book's subtitle is bang on. Tim Hortons is many things to this country, but it's above all else a triumph of marketing.... Buist's version of the rise of Tims holds a lot of common sense lessons that Canadian marketers of all stripes and sizes would do well to commit to memory." -? Marketing Magazine

Dewey Edition22

Dewey Decimal338.7/616479571

SynopsisA National Bestseller. Now available in paperback. "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottawa Citizen. Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life., A National Bestseller. Now available in paperback. "On a Rrrroll You may not be familiar with Ron Buist, but you know his handiwork." -- The Ottawa Citizen. Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.

LC Classification NumberTX945.5.T54B84 2011