Product Information
The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out: your Unfair Advantage We all have multiple unfair advantages in life, whether we happen to be quick, have a talent for maths, a great feel for people or even a large inheritance. An unfair advantage is simply the element that gives you an edge over your competition. This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough in a world where the odds are stacked against you, so this book explores the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.Product Identifiers
PublisherProfile Books
ISBN-139781788163316
eBay Product ID (ePID)23046702252
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameThe Unfair Advantage: BUSINESS BOOK OF THE YEAR AWARD-WINNER: How You Already Have What It Takes to Succeed
Publication Year2020
SubjectManagement, Business
TypeTextbook
AuthorHasan Kubba, Ash Ali
Subject AreaSocial Work, Economic Sociology
Dimensions
Item Height222 mm
Item Weight395 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorAsh Ali, Hasan Kubba