Product Information
Whilst the world has been obsessing about tech startups, 'real' small businesses with actual clients and profits have been starved of options allowing them to grow. Using the case study of The Marketing Group PLC, Jeremy Harbour and Callum Laing show how small businesses are using a collaborative approach to level the playing field with big companies and getting ahead while maintaining their independence.Product Identifiers
PublisherRethink Press
ISBN-139781781332092
eBay Product ID (ePID)23046538344
Product Key Features
Number of Pages156 Pages
Publication NameAgglomerate: from Idea to Ipo in 12 Months
LanguageEnglish
SubjectMarketing, Business
Publication Year2016
TypeTextbook
AuthorJeremy Harbour, Callum Laing
FormatPaperback
Dimensions
Item Height216 mm
Item Weight191 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorCallum Laing, Jeremy Harbour