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Logo Modernism by Jens Muller, R. Roger Remington (Hardcover, 2021)
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Alongside this comprehensive catalog resource, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on Modernism and Graphic Design. Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined.
- Buy it nowLogo Modernism by Jens Muller (English) Hardcover Book
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About this product
Product Information
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.Product Identifiers
PublisherTaschen Gmbh
ISBN-139783836545303
eBay Product ID (ePID)226045477
Product Key Features
Number of Pages432 Pages
LanguageEnglish, French, German
Publication NameLogo Modernism
Publication Year2021
TypeReference
AuthorJens Muller, R. Roger Remington
Subject AreaCountry
FormatHardcover
Dimensions
Item Height372 mm
Item Weight3588 g
Item Width246 mm
Additional Product Features
Country/Region of ManufactureGermany
Title_AuthorR. Roger Remington, Jens Muller
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Ratings and reviews
Most relevant reviews
- 24 Sep, 2023
Massive reference book
The book looks good and is sealed properly. Practically looking at its size I would say it can be awkward and does not fit many standard shelves. Weighing at approximately 3.5kg, the book is quite heavy, and its strange dimensions make it feel cumbersome and therefore, heavier still.Verified purchase: YesCondition: New
- 26 Jul, 2018
Great reference book.
Great book.Verified purchase: YesCondition: New
- 28 Jul, 2023
Great !
Great book exactly what I was looking forVerified purchase: YesCondition: New
- 16 May, 2024
Superb value and very well packed.
Superb value and very well packed.Verified purchase: YesCondition: Pre-owned
- 16 Dec, 2024
Good quality item ...
Good quality itemVerified purchase: YesCondition: New
- 27 Jan, 2021
Jackpot!
If you need inspiration for logo designs. This is dfinetly it!Verified purchase: YesCondition: New
- 27 Apr, 2024
thank you
thank youVerified purchase: YesCondition: New
