Love this product, intense color, long-lasting. It does fade a little bit over time, but still looks good and basically doesn't need to be recolored until it has grown out. My friend who has never dyed hair does it for me and it looks great. My only caveat is that this color would be much better described as Deep Raspberry than Purple. Their Mystic Violet (which I tried first) is so dark it is almost black, very Goth, and I did not like it. They don't appear to have a true purple, but I have grown to love this shade. Tons of compliments on it everywhere I go, literally strangers stop me in the street to say they love it. It's obviously not a natural color, but it also doesn't scream "I wanted weird-colored hair" ~ it's just pretty.
Schwarzkopf Live Intense 086 Pure Purple Permanent Hair Colour
Excellent Purple Hair Colour that when I coloured my Hair, the Colour showed exactly
as seen on front of Box! Was very easy to Colour and the Colouring wiped off of the Walls and Countertop with just luke warm water! Also, it only took 30 minutes to Colour and was extremely, Vibrant, which I loved! Another thing I found Specifically Awesome about this Permanent Hair Colour is that the colouring Stays in extremely, Excellent! This is a Colour that I would recommend to all others!