Chunky, brilliant fun, clever design and extremely practical.. very Heston Blumental,
Finally the age of a properly designed toaster has arrived, albeit at a price. Heston Blumental has researched and designed a proper toaster in the same way he researches and designs food.. find out what people really want, find the best way to do it, and then make it! No more agonising over that small crumpet stuck in the bottom, or angst over how to toast your fruitloaf, this toaster does all that with the simplest of methods, and just that little touch of humour and performance art which makes it fun , even for grown-ups.
Having the controls on the side as opposed to the front should obviously be considered. This feature was a desired requirement and was what determined my choice so pleased to confirm it has another unusual feature in toasting both sides equally.