Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Principles and Practice of Marketing by David Jobber, Fiona Ellis-Chadwick (Paperback, 2016)
WeBuyBooks (2404194)
99.4% positive Feedback
Price:
£3.82
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
Principles and Practice of Marketing, Jobber, David, Very Good Condition Book. Width : 19.8 cmHeight : 3.4 cmLength : 26.5 cmAuthor : Jobber, David. Title: Principles and Practice of Marketing. Genre : Sales & marketing.
- Buy it nowPrinciples and Practice of Marketing - Jobber, David
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: * How the bandwagon effect has contributed to the success of online group buying * How IKEA delivers sustainable cotton and timber products to millions of customers * How social marketing is combatting an obesity crisis * How the relaunch of Netto became a case of fighter branding * How crowdsourcing is evolving advertising * How Abercrombie & Fitch's store environment could be heading it into the dark Key Features: * A brand new chapter on Relationship Marketing * Newly updated structure to focus on the importance of Customer Value * Fully updated to cover the latest technologies and digital developments * New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon * 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). * Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge * New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examplesProduct Identifiers
PublisherMcgraw-Hill Education
ISBN-139780077174149
eBay Product ID (ePID)223029325
Product Key Features
Number of Pages960 Pages
Publication NamePrinciples and Practice of Marketing
LanguageEnglish
SubjectManagement, Marketing
Publication Year2016
TypeTextbook
AuthorDavid Jobber, Fiona Ellis-Chadwick
FormatPaperback
Dimensions
Item Height261 mm
Item Weight1 g
Item Width195 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorFiona Ellis-Chadwick, David Jobber
All listings for this product
Ratings and reviews
Most relevant reviews
- 06 Jun, 2024
great
greatVerified purchase: YesCondition: Pre-owned
